About Us

The seed of CENTRE for VOTING OPINION & TRENDS in ELECTION RESEARCH (CVOTER) germinated within a visionary band of thought leaders led by our Founder Editor Mr. Yashwant Deshmukh. Much before India's corporations developed the confidence and the verve to deliver world class goods and services within the typical constraints of Indian system, he envisioned a world class stakeholder research and consultancy organization more than 20 years ago. Symbolizing the spirit of make in India, for the world. Today CVOTER is a pre-eminent name within South Asia and carries a formidable reputation across North America, Africa, West Europe, South East Asia and Central Asia. We were ranked by renowned pollster Nate Silver on his blog as amongst the more accurate pollsters during the 2012 US Presidential Campaign.

Not content with being only a stakeholder research agency we have successfully forayed into print and electronic media, social research, market research and consultancy services. Backed by state-of-the-art data management and analysis software and a group of highly motivated analysts who look at the future as an era of limitless possibilities, we deliver value to our clients like no other.

Internal quality assurance and tenacious support supplied by our 26 member core team of experts ensures superb quality and timely delivery of every domestic and international assignment we undertake. The company carries out almost 25 international and domestic evaluation projects every year, contracting out a part of its assignments to trusted subject expert consultants to access expertise required for individual assignments. In each case, our core team complements the expertise required for individual assignments. We are structured to support our teams in difficult and unstable environments and have full travel and war risk, kidnapping and terrorism insurance.

We have handled media consultancy assignments in more than 30 countries across the globe. Our list of international clients includes Yale University, The World Bank, ANN7, The New Age, BBC, Reuters, Bloomberg and many more.

Within India, CVoter News Services covered news analysis across spectrum including 15 Union Budgets, more than 100 State Elections and more than 30 international events. Since 2000, as the private media players entered the Indian news market, we have worked with almost all the major stalwarts like‐ Aaj Tak, Star News, Zee News, Zee Business, DECU‐ISRO, India TV, Loksabha TV, UTVi, Sahara Samay, Jain TV, Asianet, ETV, CNEB and many more.

Almost all the important magazines (India Today, The Week, Hindustan Times, Times of India, Indian Express, Amar Ujala, Dainik Jagran, Bhaskar, Malayala Manorama, Anand Bazar Patrika) have extensively published our Stakeholder research, Public perception polls, political analysis and socio‐economic research.


CVOTER has a bouquet of services to offer for our global and domestic clientele. A brief snapshot of our salient services are as follows:

Stakeholder Research

We have carved a niche in the business of polls that goes deeper than seasonal or campaign specific polls. CVoter is one of the only agencies in the region to compile multi-year tracking data via its periodic Omnibus surveys. In course of our 20 year journey in the field of stakeholder research we have worked with blue chip names in the field of International and Indian print plus electronic media. Powered by a world class CATI centre and dedicated analysts, we are a force to reckon with in the field of stakeholder research.

Market Research

The skills required for stakeholder research are easily transferable towards addressing client requirements such market assessment, preparation of concept notes, demand quantification, customer feedback and brand image building. The services are not limited by geography or the industry type. Given our experience in various countries and ready access to top consultants within India and abroad we will be glad to offer you customized solutions for your market research.

Media Consultancy

From providing content outsourcing to training and set up of niche programming streams such as election programming to full fledged turn key solutions tailored for print and electronic media. CVOTER is your one stop shop for your consultancy needs. Not only have we successfully operated in diverse media environments such as News Agency, TV Channels, Newspapers, Magazines and Internet media, we have also delivered value to our clients cutting across borders. We are adept at providing localized and customized consultancy suited to the milieu in which our clients operate.

Socio-Economic Research

CVOTER is proud to have partnered academic institutions, NGOs, Independent Researchers and various Industry bodies in production of socio-economic data and research reports. Furthering the frontiers of human well being was one of the founding motives of our organization and we are proud to have done justice to the same. We encourage individuals and bodies engaged in socio-economic research to work with us. our clients cutting across borders. We are adept at providing localized and customized consultancy suited to the milieu in which our clients operate.

Qualitative Consultancy

Ever felt the need to talk to someone who understands the local polity and culture beyond what the numbers convey? Our team of highly trained analysts and consultants who have years of experience under their belt would be glad to offer you some advice. Not only do we have access to best political analysts in the business we also have a enviable network of consultants who are ready to provide niche consultancy services to our clients.

Public Private Partnerships

Our experience with democratic processes and formidable skill set in determining policy direction empower us to be an active partner of the host government in public-private partnership projects. Sectors such as Educations, Resource mapping, Governance Surveys, Independent Evaluation and Policy assessment are some of the streams that have witnessed active CVOTER participation or demonstrated deploy-able capability to execute the projects satisfactorily.

Recent Assignments

Assembly Polls

ABP December 2021
Click here for more

Climate change in India

Yale University Ongoing project

Foreign Policy of India

Ongoing academic project

Impact of Climate Shocks in Bangladesh

Boston University and Harvard University Ongoing extension of a previously submitted assignment

No Vaccine hesitancy in India

Oct 2021 Click here for more

Snap polls in Punjab and Uttar Pradesh

Oct 2021Click here for more | Click here for more | Click here for more

Governance Index

Oct 2021Click here for more

State Polls

July 2021Click here for more

Covid in India

July 2021Click here for more

Is there any vaccine hesitancy in India?

June 2021Click here for more

Assembly elections surveys for WB, Kerala, Tamil Nadu, Assam and Puducherry

Times Now and ABP News Feb 2021


ABP News and Times Now Jan 2021

Climate Shocks

Boston University and Harvard University A study of climate change and its impact on women in Bangladesh
Project submitted

Climate Change Surveys in India

University of Columbia and Harvard University A study of impact of climate change is coastal areas and other stakeholders
Project complete, awaiting publication

COVID 19 Tracker

March 2020 Click here for Timesofindia coverage| Click here for Gulfnews coverage

Climate Shocks

Boston University A study of climate change and its impact on women in Bangladesh Planning underway

Climate Change Survey in India

University of Columbia and Harvard University A study of impact of climate change is coastal areas and other stakeholders Project Underway

Delhi Assembly Elections

ABP News Feb, 2020
Click here for more

National Representative Survey

University of Columbia and NYUAD 2020- Project Underway


Lok Sabha TV 2019 Click here for more

Proving a Point

Hindustan Times 2019 Click here for more

Lok Sabha and Vidhan Sabha Elections 2019

Republic TV, ABP News and TV9 Click here for more

ISSP Social networks


Data submitted

National Approval Ratings

Republic TV and ABP News 2019 Click here for more

Gulf Migration Project

University of Columbia and NYUAD 2019 Project Underway

ISSP Role of Govt. Module

Submitted 2018

Firm level surveys

University of Columbia 2018 This project aimed at analyzing how various Indian firms think about various laws that govern national and international trade and how prepared they are for the same. The second phase will start soon. Publication awaited

Demonetization First anniversary Poll

Nationwide survey November 2018, Firstpost Click here for more

GNW Nationwide poll

University of Columbia and Berkeley September 2017 Publication awaited

Three years of Modi Government

Times Now May 2017

ISSP Work Orientations

Data submitted 2017

Globescan Radar

March 2017

Gallup End of Year Survey

December 2016

Politician Audit

University of California, Berkley 2016 The collaborators conducted an evaluation of constituency service by Indian politicians via a text message/WhatsApp audit of whether politicians respond to requests for assistance with basic public services from fictitious individuals in their constituencies. The audit made use of an experimental research design that randomly assigns politicians to receive variations in the content of the incoming message. Click here for more

US Presidential Elections

UPI : UPI-CVoter US elections 2016

Survey of the Poor

Globescan 2016 The project, was done as an initial study to understand basic benchmarks, before undertaking a worldwide study on the subject. It should be noted that livelihood and food security form the very basis of the study; and natural resource utilization/management form an important part of the study. Click here for more

Buddhist Tourism Potential Study

Gallup Pakistan June 2016 This survey was done to analyze the tourist potential in various countries like Japan, South Korea, Malaysia, Thailand, Bhutan, Sri Lanka.

Global Poll on US Elections

Gallup Pakistan August 2016 Gallup Pakistan Commissioned surveys to CVoter in India and various ASEAN countries like; Indonesia, Malaysia, Singapore, Vietnam, Philippines and Myanmar Click here for more


July, 2016 CVoter conducted face to face interviews amongst nationally representative samples in India for NORC. The surveys were based on analyzing the hope/optimism amongst the respondents.

South Africa Elections- Poll Tracker

ANN7, June 2016 Click here for more

Global Corruption Barometer

Transparency International, 2016 Transparency International commissioned surveys amongst the national representative population in India, Pakistan and Myanmar to check what the respondents feel about corruption in their respective countries.

Performance of Modi Government in one year

India TV, May 2015 Click here for more

Analyzing what the business community feels on performance of Modi government in past one year.

Business world, May 2015

The survey was done amongst business leaders of small and large groups to compare their views. Click here for more

Modi365: State of the Nation Poll

Times Now, May 2015 Click here for more


National identity III module submitted

April, 2015

DreamTrust and study of the diabetic children in Nagpur

University of Minnesota

Ongoing project

Survey amongst Sikh Diaspora

Gallup Pakistan/World Bank, April 2015

Data submitted, Publication awaited

The survey was done amongst Sikh diaspora living in US and Canada. The aim was to analyze their feelings and willingness to visit Sikh religious sites in Pakistan

Analyzing Corporators' responses towards various section of society

Yale University, April 2015

Data submitted, Publication awaited

Mumbai Migration Survey-Phase 2

Yale University, April 2015

Data submitted, Publication awaited

Infighting in AAP: What do the people feel about it?

Deccan Herald, April, 2015 Click here for more

Budget Exit poll

Business world Click here for more

Assembly Elections: Delhi

India TV, India News

January-February, 2015 Click here for IndiaTv coverage| Click here for NewsX coverage

Assembly Elections: Jammu and Kashmir and Jharkhand

India TV, India News

December, 2014 Click here for Timesofindia coverage| Click here for IndiaTv coverage

Assembly Elections: Haryana and Maharashtra

Times Now, India TV

May, 2014 Click here for more

Lok Sabha Elections

Times Now, India TV

May, 2014 Click here for Timesofindia coverage | Click here for Timesofindia coverage



Fieldwork completed for the module:

1. Family and Changing Gender Roles 4 (ISSP 2012)

WVS-World Value Surveys

Fieldwork completed for the modules:


Transparency International

Gallup Pakistan

Survey conducted in Sri Lanka, Maldives and Nepal

Election Surveys


India TV and Times Now

What youth wants?

India Today, 2013

A survey highlighting the important issues of youth of India. Click here for more

Impact of Ayodhya

Open, 2013

This survey was done to understand the impact of Ayodhya incident and to check its relevance now. Click here for more

Mood of the Nation

India Today, 2013

A nationwide survey to gauge the opinion of the general public regarding a number of issues. Click here for more

State of the Nation Polls

Times Now, India TV

This survey was a nationwide poll done to find the opinion of the general public regarding the political lineages. Click here for Timesnow coverage| Click here for Timesnow coverage

Understanding the electoral preferences of respondents of Karnataka

ITV-9, 2013

A pre poll analysis of people's perceptions in Karnataka Click here for more

Karnataka Pre Election

Tahelka, 2013

A pre poll analysis of people's perceptions in Karnataka Click here for more

Rahul vs. Modi

Open Magazine, 2013

A nationwide survey was conducted to understand who do the respondents score Rahul Gandhi and Narendra Modi on various parameters. Click here for more

Trust in Institution

Governance Now, 2013

This study is based on a continuous tracking of people's score for various institutes on their trustworthiness. Click here for more

Understanding people's perceptions about miagrations

Yale University, 2013

This study was done amongst skilled/unskilled professionals belonging to Hindu and Muslim religion to analyze their perceptions regarding the immigrants in Mumbai.

Analysing the people's perceptions about human Rights

University of Minnesota, 2013

This study aimed at understanding what the general public thought about Human Rights and the organizations involved with it. This study was carried out among 1600+ respondents living in Mumbai and surrounding areas. Click here for more1| Click here for more2

Understanding the electoral preferences of respondents

India TV, 2012

This was aimed at doing opinion polls on the electoral preference of the respondents in the states of Punjab, Uttar Pradesh, Uttarakhand, Goa and Manipur. The sample size covered in this exercise was about 8 lakhs. Click here for more

State card

TSI, 2012

A nationwide poll aimed at understanding the people's choice with regards to the best governed state of India. This study included rating all the states across different developmental parameters and then analyzing the results. Click here for more

Climate Change Study

Yale University, 2012

This study aimed at analyzing the awareness and preparedness of the localites with regards to climate change. Click here for more

Analyzing the penetration of health insurance in general public

FICCI, 2011

This survey was conducted pan India amongst existing policy holders and general public. The study aimed at understanding the feelings and perceptions, fears and apprehensions regarding health insurance in India. Total sample size was 1500.

Sex Survey

TSI, 2011

This survey was conducted among 18+ respondents in Tier 1 and Tier2 cities. This survey was a big eye-opener in terms of likings, disliking, preferences of a modern day India.

Understanding the buying behavior of Youth

TSI, 2011

With this study, 1500+ young respondents, between the age of 18-25 were questioned on their buying behavior and how various attributes like culture, language and region affect it.

Analyzing the perceptions of respondents for infidelity

TSI, 2011

On Valentine's Day, The respondents were asked about their commitment in relationship and what they felt about infidelity.

Analyzing global trends about the corporate perceptions amongst common man

Globescan, 2011

This study aimed at understanding what a common man perceives for various corporate houses and nations. This involved a 1000+ sample size.

Analyzing global trends across various issues

BBC, 2010

This study is done bi-annually across 30 nations on issues and perceptions concerning the general public. The study covered 1000+ respondents across various sections of the society.

Ganga: the life line of India

World Bank, 2010

This survey involved survey of respondents across various sectors of the society along the length of Ganga from Uttarkashi to Bengal. The survey was carried out to analyze the importance of Ganga for these people, the effect of pollution in Ganga, their role in the cleaning drive of the river and the projects undertaken by the individual groups apart from governmental efforts to clean Ganga.

Analyzing, "What urbun Indian thinks of poverty"

UNMDG, Whypoll, 2010

The study aimed at understanding what the urban people feel about poverty and their role in eradicating it from the country as part of UN's Millennium Development Goals, Which aim at eradicating certain social problems by 2015. This was an urban sample with a sample size of 5000.

Analyzing, "What Kashmiris want"

Hindustan Times, 2010

This study was conducted simultaneously in Kashmir, Leh and Laddakh and the Kashmiri refugee camps. The aim was to understand what a Kashmiri youth thinks about his/her future, state of Kashmir and what do they see as the best option for Kashmir crisis. The sample size for this study was 1000+.

Analyzing the Employability Quotient of the young graduates

FICCI, 2010

This study was aimed at understanding how employable are the fresh graduates in India. The survey was conducted amongst CEOs, HR heads of various companies across different genres.

Understanding the penetration of swine flu kits amongst doctors

UNI TV, 2010

This stakeholder research aimed at addressing the need base gap of the swine flu kits amongst the doctors who had used them in the past year.


UNI TV, 2010

This research was a part of the national omnibus to track how many people accepted that they had insomnia and the analysis of the reasons they attributed for it.

Analyzing the existence of "microboredom" in the society


This research was a part of the national omnibus to track how many people accepted that they had insomnia and the analysis of the reasons they attributed for it

Analyzing socio-economic impact of health problems in sex workers in Bihar

UNIFEM, 2009

As part of the broader question of socio-economic development of sex workers in Bihar, evaluated and analyzed health related problems and awareness among sex workers in Bihar (India) as part of a larger UNIFEM initiative. This was a household survey carried out in each and every house situated in the sex workers' areas of the State. In a bid to hone their social understanding, our team personally trained more than 50 sex workers in the state as field researchers.

Personal Damage, Livelihood Problems & Future Risk Evaluation for Multi-Victim Women in Aceh

Channel Research, Brussels, 2005 & 2009

On the one hand, the ongoing conflict in the region, combined with the socio-economic impact of the 2004 Indian Ocean Tsunami brought about a social revolution in the lives of multi-victim women (victims of both conflict and Tsunami) in Aceh. We carried out a special quantitative and qualitative survey among these women to determinate the linkages between relief and rehabilitation for multi-victims. For every third multi-victim woman personal trauma and mental health rated as a big personal damage and our report suggested special ways to deal with their rehabilitation and development challenges. Besides, we trained and engaged nearly 45 multi-victim women for our field research activities.

Post-Tsunami Relief Evaluation in Aceh, Indonesia

Swedish International Development Cooperation Agency (SIDA), 2005 & 2009

CVoter is leading consultancy in the specific field of evaluation of health initiatives and peace-building over the period 2005-2009 for SIDA's Tsunami Evaluation Coalition for Relief Aid Impact in Aceh, Indonesia. Deploying a mix of qualitative and quantitative techniques, the main objective is to identify factors (conditions and program modalities) that facilitate or hinder the Aid facilitation in the areas of health, hygiene and recovery.

Technical evaluation of Rehabilitation & Development in Sri Lanka

Channel Research, Brussels, 2005 & 2009

The objective of the study was to contribute to the cooperation strategy process between various international relief agencies to study the process of relief transforming into rehabilitation and eventually development. Apart from development of alternate housing to deal with displacement, change of approach for future job security, a crucial part of the technical survey included issues in dealing with post Tsunami mental health, medical fitness of family, present availability and future requirement of medical facilities among others.

Linking Relief with Development in Maldives

European Union, 2004 & 2009

The 2004 Indian Ocean Tsunami wreaked havoc on certain parts of Maldives displacing and wreaking thousands of lives. The purpose of this analysis was to assess the extent to which re-development needs of these people were being met; making practical recommendations on how the effectiveness of international aid can be enhanced. The 2004 technical evaluation dealt with assessing the immediate rehabilitation problems, while the 2009 survey worked with special focus on bridging the immediate and future needs of sustainable family health.

Patient Tracking and Feedback System

Rockland Hospital, 2009

CVOTER designed and implemented a pilot project for ensuring innovative methodologies for patient tracking and satisfaction with medical facilities analysis.

Survey of Technical Education in TN, MP and Bihar

AICTE, 2008

We researched and evaluated career and professional perceptions and gauging various regional, social and stream emotional imbalances. In the process we created a system for feedback and monitoring of student emotional and rational perceptions to the diverse range of career choices available.

Evaluation of Media training in the Palestinian territories, 2000 - 2005

Finnish Government, 2008

We evaluated the training program, started in 2000, to strengthen the civil society and democratic processes and make PSC (Palestinian Satellite Channel) News and Actualities competitive with other satellite channels and make Palestinian news coverage equally obtainable than Israeli in news feeds. The basic problems which were to be addressed were: the news, even though at a fairly good technical level, carried still the tradition of the political programs; maintenance and defect detecting were not adequate; need for greater coverage and more diverse items; lack of access to the international news feeds plus need for stronger journalistic approach and visualization; look and presentation of the news. Training was mainly hand-on training in two weeks periods supported by workshops run by local trainers and job instructors.

Evaluation of public perception on disease prevention and control

Zee News, 2007

Utilizing our expertise in thematic and lessons-learned evaluations (to improve the replication of best practices), we have evaluated the panic reaction of masses to viral diseases like Swine Flu, H1N1, Mad Cow, et al for Zee News and suggested ways and means to prevent and control their impact on health and society.

Studying Attitudes toward Sex and Contraceptives

The Week, 2007

The objective was to technically analyze existing and changing attitudes in urban and rural women about use of contraceptives, responsibility and child bearing. Our team underwent rigorous training in handling women respondent and understanding the rural urban divide about women's issues ranging from sex, contraception and maternal health.

Technical Advisor to Evaluate RFL in Middle East & Africa

International Committee of Red Cross (Red Cross), 2006

Global review of ICRC and the CTA (Central Tracing Agency) capacity to act as coordinator and technical advisor in Restoring Family Links (RFL) activities with national societies and governments.

Impact Evaluation of International Environmental Law-Making and Diplomacy in Ethiopia

One of the EU member states, 2006-2008

Funded by UNEP, Ministry for Foreign Affairs of Finland and Ministry of Environment of Finland, the main purpose of the annually repeated course is to foster dialogue and cooperation between South and North and to enhance the knowledge about international environmental administration, law-making and agreements as well as the negotiation skills and mechanisms. CVOTER stepped in to offer its evaluation expertise in assessing the impact of the program on key stakeholders and recommendations for streamlining existing challenges.

Evaluating SADC Forest Training Program in Lesotho, Malawi, Mozambique, Tanzania, Zambia and Zimbabwe

One of the EU member states, 2006-2008

CVOTER was engaged to assess impact evaluation of and recommend ways to strengthen the SADC Forest Training Program in Lesotho, Malawi, Mozambique, Tanzania, Zambia and Zimbabwe. Consisting of five regional projects - Forestry Curriculum Development Project, Forestry Further Training Project, Forestry Teachers Training, Human Resources Development Project and Forestry Extension Training Project the program also had a SADC Forestry Sector Technical Coordination Unit in Malawi.

Architecture and Urban Design Training Evaluation in Kenya

One of the EU member states, 2006-2008

We evaluated the impact of trainers during four courses for architects (Finnish University degrees equivalent to M. Arch., B.A. or B.Sc. in Arch) in Kenya which had been organized between 1984 and 1992. The purpose of the course was to provide the students with special knowledge and skills in Architectural and Urban Design and prepare them for professional duties in their home countries or in the Third World in general.

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Contact Us

Cvoter is global organization with offices and partners across the globe, please feel free to contact one nearest to you and let us know how we can help you.


  A-175, Sector 63, NOIDA NCR

       UP-201301, India

  +91-120-4247135/ 45/ 46



We are hiring! Work from home opportunity!

About C-voter: C-VOTER or Center for Voting Opinions and Trends in Election Research is a leading international stakeholder research organization with its roots in India. Powered by state of the art research practices, managerial acumen and world class analysts that have been repeatedly validated by our global footprint of clients across countries. We are your world class provider of turnkey solutions pertaining to stakeholder research, media consultancy and strategic communications.

About this position: We are looking for researchers fluent in Indian languages and keen to explore working at home opportunity. The incentives are directly proportional to the working hours and research output. Part-time colleagues are welcome. C-Voter is an equal opportunity working place, and we also encourage differently abled friends with determination to apply proactively. All we are looking in future colleagues is their interest in learning, and communicating with an open mind.


Who are you as an agency? What is CVoter?

We are a bonafide media agency, with a license to use call centers for conducting the opinion polls. We interview people on behalf of TV News Channels and News Papers. We do NOT sell anything. We do NOT do tele-marketing either. We are Media Company. Not a marketing company.

My phone is registered in DNC list, how come I get a call from you?

Our calls do not come under the DNC list, as we do media Interviews for research purposes. If you do not wish to give interviews to media, you can tell this upfront. If you do not wish to be called again in future, you can tell us, we would remove your number from our database.

From where did you get my number?

We generate our numbers via RDD i.e. Random Digit Dialling; https://en.wikipedia.org/wiki/Random_digit_dialing It is totally a random method of generating telephone numbers so that it gives us the platform to connect to respondents of different demographics; even those, who might not have been in the telephone directories.

What kind of surveys do you do?

Every year we interview more than one Lakh Indians across all the states, in eleven languages, on different topics for TV channels like India TV, Aaj Tak, Times Now, TV9 etc. We regularly conduct Polls for Newspapers like Times of India, Hindustan Times, Dainik Jagaran, Amar Ujala, Navbharat Times and many other newspapers.
We conduct research interviews for many Universities, Indian and foreign, on serious Socio-Economic aspects, helping PhD candidates and other Post-Doctoral fellows. These research works are cited and used for Policy formation by International agencies like United Nations, World Bank, UNICEF, European Union, Red Cross, Transparency International and many more. Many times the State and Central Governments also use our research data for Policy decisions.

How will you use the opinions I give to your answers?

Your opinions, along with thousands of other opinions are analyzed to understand the perceptions regarding a certain issue.

Will my identity be revealed?

NO. Your identity will NOT be revealed at any point of time. We will use only your opinion and not your personal identity. We are bound by International Code of Conduct that assures the privacy of the respondent.

How can I contact you for more questions?

If you have any question related to any of our interviews or research work, you can write a mail to research@teamcvoter.com or call at 01204247137.

CVoter Foundation: Reading A Billion Minds

Why and how we support the Academic Research as CSR initiative…

The CVoter Foundation helps not only in the Training modules and workshops of our CSR initiative; but at the same time it also supports non-commercial Academic and Institutional research activities by subsidizing the research costs.

The projects supported by CVoter Foundation in India include;
Win-Gallup International
Peace Polls

In the past many Universities, Institutions and PhD students have benefited from this unique CSR initiative of CVoter Foundation. These include Yale University, University of California at Berkeley, Harvard University, Minnesota University, University of St. Gallen, New York University and many more.

Any academic institution can approach CVoter foundation for help in primary data generation across South Asia. All we need is a request letter for research subsidy from the University Department certifying that the Project is strictly for Academic purpose and is not going to be used for commercial activities. Proper credit and quotation for CVoter Foundation in the final report is a must.

CVoter Foundation research partial subsidies are solely at the discretion of CVoter Foundation and mere request letter or communication can’t be treated as the confirmation of the subsidy. A proper confirmation on behalf of Team CVoter will be sent to the University Department; which can be used to reduce the invoice amount.

The CVoter Foundation CSR subsidy is applicable only on projects directly associated with Team CVoter and its subsidiaries. The foundation does not undertake requests for grants or subsidy for fieldwork being undertaken by any other organization. A formal request on official letter head for the Department/University along with the filled CSR request form is a must to start the process. All communication in this regard should be forwarded to:
CVoter Foundation
Sector 63,
NCR Noida (Gautam Buddha Nagar)
Uttar Pradesh: 201301 INDIA
click here to download brochure.

Project VASE

“Victims As Social Evaluators”

VASE is a short form for “Victims As Social Evaluators”. The VASE study is conducted in the unstable and transitional societies with HRV*/Disaster/Conflict multi-victims trained as social evaluators.

The VASE local capacity is developed using extensive training workshops among selected multi-victims, using a structured questionnaire, which is designed on SEED (Socio-Economic- Environmental-Democracy) related issues.

The research study is designed in consultancy with the multi-victims and the various stakeholders in multiple rounds of qualitative interviews, focus groups and pilot surveys.

The key points of VASE projects are:

1. Training and generating local capacity for research surveys
2. Putting victims themselves as social evaluators
3. Understanding the problems through the eyes of those who are at the receiving end along with the stakeholders
4. Understanding the probable solutions from the suffering population
5. Making the community communication a two way process

Rationale of the project

There is historically no linear succession in transitional & unstable societies between the activities of relief, rehabilitation and development, which are most often carried out at the same time by different agencies and different personnel, following different procedures.

However there is an agreed understanding of the linkage between the three, that “better ‘development’ can reduce the need for emergency relief; better ‘relief’ can contribute to development; and better ‘rehabilitation’ can ease the transition between the two”’

In the aid policy debate, as described by Margie Buchanan-Smith, two main reasons for the importance of linkages are given: one is management, and concerns the developmental quality and sustainability of aid: how can one safeguard the assets generated in a humanitarian assistance programme that often acts as a substitute for public services? More recently a claim is being made of the positive influence of linkages on security and human rights issues. The aim is increasingly to reduce vulnerability and disaster risk, avoid increases in poverty, and prevent or at least minimise long-term socio-political marginalisation and discrimination.

It is generally agreed that by creating linkages between immediate humanitarian assistance and more long term rehabilitation and development, not only lives but also livelihoods will be saved. The VASE evaluation highlights both the beneficial and the negative influences which are interwoven in the fabric of humanitarian crisis response, and their links with longer term structural efforts in the fields of governance, development aid, corporate investment, diplomacy and even security.

In the normal working environment, we know from the past surveys the expected response rates of the normal society. Hence, in normal circumstances, the agencies use researchers on per completed questionnaire basis. In the normal circumstances, we also know practically how many interviews one researcher can do during a day’s fieldwork.

BUT, the same concept is practically unfeasible in an unstable or conflict ridden or in any post-disaster scenario. Here, all the previous equations go for a toss. There is no more any established trend of any sort of population data and the researchers have to travel in great difficulties to reach the desired destination. This significantly reduces the effective working hours in the field for the researchers.

The problems just don’t stop here. Even if the researchers manage to reach at the destination well within time, the response rate actually takes a nosedive. This is because of the fact that many people randomly selected on the population list are dead or relocated. Even in the replacement sample, the respondents are shaken by the situations, which are so overwhelming that many a times they just refuse to talk.

Our experience of polling in unstable/conflict areas across the globe have taught us that it takes a lot of persuasion, time and energy to make the respondent come out of the 'fear-factor' or 'stress-factor' and actually 'talk'. This further reduces the quality of interviews. This is where VASE has positioned itself as the solution.

Framework of the field team

The selected VASE team leaders are first given extensive training by our experienced fieldwork experts in a unique “train the trainer” program. Minimum one team leader is appointed in a team of 5 VASE researchers. In a typical team about 50 odd researchers and 10 team leaders are in the field capped by the presence of two central observers.

Developing the local capacity

As mentioned above, the survey fieldwork is done by local VASE researchers selected and trained by Team CVoter professionals. We train the local capacity in the SEED by selecting the suitable Multi-victims during the qualitative research process. These researchers are given training in an extensive research survey workshop spanning over a week and also the experience certificates after the successful completion of the assignment. In previous VASE assignments many of them have been consumed in local economy as various social agents.

Absence of regular surveys

It is important to notice here that the entire process of training workshops and time, energy and resource consuming, could be treated as stand alone assignment for developing the local capacity. At the same time it is ironical that generally in these transitional societies, due to absence of longitudinal surveys with timeline analysis; these local capacities could not be taken into service again, thus in effect letting the capacity go down the drain.

Rooster of trained local capacity

Generally speaking, most of the previous trained manpower moves along with time and after our assignment join various occupations. So if the gap between two studies is substantial; the entire exercise is to be done afresh. However, it is proposed that a rooster of such trained personnel could be maintained in order to make them available to all other evaluation teams in future so that conducting quantitative surveys becomes a bit easier to the stakeholders. It is also useful for the local capacity as they would be regularly used and rewarded for a skill that they have learnt.

Questionnaire Development

We periodically revisit the questionnaire developed and used in all SEED projects. Many of the elements are repeated in order to see the change along with the timeline as well as across various socio-cultural contexts. New questions according to the scope of study mentioned in the ToR are added in the existing questionnaire. The questionnaire is fine tuned after the observations of the expert’s team, which would visit the transitional areas for qualitative study. As a result; the questionnaire is supposed to have about 50% common grounds covering quality of life aspects and 50% localized issues and aspects.

Translation policy

The English questionnaire is translated in local languages. As per the WAPOR/ESOMAR and ISSC quality norms; the questionnaires are reverse translated in to English by different set of translators to ensure the correctness of the content and context.

Sample frame

A detailed and fresh location list of affected population is obtained in the selected district and about micro locations are randomly selected from that list based on sampling grid. A sample is to be allocated for each micro-location and the respondent households are selected randomly from the HRV/Disaster/Conflict affected population.

Sample selection

After the selection of the household; a routine kish-grid or the last birthday method could be applied in order to select the respondent. These methods include listing of living and present members of the household.

Socio-Economic classification

In households; where the main wage earner lost his/her life in HRV/Disaster/Conflict; the previous wage earners occupation is recorded along with the present wage earner’s occupation.

Response Rate

The expected response rate differs in different societies due to socio-economic as well as geographical differences in the local working environment. As per our previous experiences, we expect a higher response rate in VASE studies than studies using “normal” researchers (around 25%). In all VASE studies so far, we have reached a minimum 80% response rate, which could be considered well above average as per the international standards in “Normal” population using “Normal” research teams.

Sample replacement

As in the normal research, most the questions are generally applicable on the status of the household instead of the individual; a replacement option is to be given within the same household; provided the respondent is not a minor (unless specifies in context of the research).

Quality criteria

In order to maintain the quality of the fieldwork and ensure maximum dispersion of the sample within the selected micro location, the VASE enumerators are allowed to conduct only a maximum of 10 interviews per day. Within a given macro location, the team leaders is advised to back check 10% respondents from the completed list.

Electronic data processing

The initial EDP is done in assignment areas by VASE researchers. Once the field work is over, they are given another round of training in computer data entry. The final EDP is done with 20% back check of data entry. The final data screening & analysis is done using the SPSS in CVoter HQ based in New Delhi.

Code of conduct

As required by the Code of Standards of the Council of WAPOR, we maintain the anonymity of our respondents. No information is released that in any way will reveal the identity of a respondent. Our authorization is required for any publication of the research findings or their implications.

Recent VASE assignments

Case Study: Indonesia

VASE researchers: 42 ex-GAM Female militia fighters
Research: Acehnese peace process and its impact on relief operations

Case Study: Maldives

VASE researchers: 20 Male and 20 Female Multi-victims
Research: Democratization and its impact on tsunami relief operations

Case Study: Kashmir

VASE researchers: 62 Male and 78 Female conflict-victims
Research: Perceptions for peace building across Kashmir

Case Study: Congo

VASE researchers: 23 Male and 35 Female conflict-victims
Research: Perceptions on the democratization process

Case Study: Bihar (India)

VASE researchers: 22 Female multi-victims in red-light areas
Research: Socio-economic indicators and quality of life of sex-workers

Case Study: Palestine

VASE researchers: 25 Male and 25 Female conflict-victims
Research: Perceptions on the peace process and democratization

Case Study: Gujarat (India)

VASE researchers: 20 Male and 20 Female riot-victims
Research: Trust in public institutions after communal riots

Case Study: Rural India

VASE researchers: Over 100 Male/Female drought-victims
Research: Farmers suicides and issues of agricultural loans

The VASE surveys are a bit expensive…

Why we calculate the costs the way we calculate the costs…

While we are going through figures in order to understand the costs of quantitative research, one really important issue for all of us to understand is costing of the non- response sample or the incomplete sample. There is one HUGE difference between our costing of per-sample rate and other international professional agencies calculating the same. It is standard practice in the industry to include the non- response in the sample size while charging the client. On the other hand, our practice is to charge ONLY for the COMPLETED interviews.

In other words, we do not charge for the non-response or the incomplete interviews. So if we revisit the Kashmir or LRRD2 or Haiti costing, one can see that we have planned actually to contact much bigger sample than what we are actually charging for.

For example in Haiti we planned to contact 3000 respondents with a modest response rate of 50% making a target sample size of 1500 COMPLETE interviews. So, looking at the gross sample size, one will realize that we are charging only half the samples that we are actually doing. If we are lucky, the response rate might go up and we might end up getting 2000 completed interviews, but even then, the stakeholder will be charged only for 1500 complete interviews.

Why?? Stakeholder should ask that...we can explain.

A generalized thumb rule we have developed from our past experiences is, that if any researcher can interview 10 respondents in one single day in any NORMAL society, then the same researcher, with the same questionnaire, in any UNSTABLE society, should be lucky even to interview 5 respondents.

This is precisely why, in any NORMAL society, our cost structure in paying the researchers on the ground may be on the basis on per completed interview, BUT in a TRANSITIONAL society we make sure to pay the researchers on daily fee basis. This is simply because in these circumstances he/she can only try his/her best, BUT, the number of completed interviews is completely out of their control.

Now, imagine that these researchers while working in an unstable environment are actually running an extra mile, doing that extra effort, taking that huge risk on their security that any researcher working in a normal society would never do even in their wildest of nightmares. And having stated that, if we start paying them on per completed interview basis, it will be a gross injustice to them, simply because in such adverse conditions, the number of completed interviews is not in their control. This is why we pay them full, appreciating their efforts, but charge the clients on per sample basis. We take the minimum required sample as target sample size, and work on the gross sample size.

By doing this, we certainly take a risk. If we MEET the target, the researchers get full money and we post some profit. But if we MISS the target, the researchers still get full money but we bear the loss, as the client cuts our payment. And if we are really lucky to go beyond the target of completed interviews, then the researchers get full money, the client gets much more without spending a single penny extra. In that case our margin comes down because our data processing expenditure increases due to the surplus samples.

So, the moral of the story is that while working on a survey in the risky unstable environment, the thumb rule is that the client is never at risk. That leaves either researchers to be at risk or the survey agencies to be at risk.

We find it ethically and morally incorrect to put the local researchers at risk. That ultimately leaves only us at risk. We know this doesn't make a business sense, but then we are convinced in our policy of putting field researchers on priority.

We sure do want to post profit like any other survey agency, but not at the cost of our field workers. We had taken this policy decision before getting in the conflict and disaster assignments, being fully aware of the risks, and we are really happy and satisfied that we did it that way.

Can we treat this as CSR in our business itself??

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